The PGA TOUR and Fortune today announced a new marketing relationship that designates Fortune as the “Official Business Knowledge Sponsor of the PGA TOUR and Champions Tour.”
As part of the agreement, which runs through 2016, Fortune will produce TOUR-themed special sections throughout the year. These golf-centric sections will deliver relevant content to Fortune’s audience and provide PGA TOUR partners broader media opportunities to communicate their messages. In addition to joining the TOUR’s Official Marketing Partner program and receiving the official designation, Fortune will receive access to a variety of assets within the PGA TOUR’s portfolio, including special hospitality opportunities across the PGA TOUR and Champions Tour.
“We are extremely pleased to enter this relationship with one of the leading business media brands in the world,” said Tom Wade, PGA TOUR Chief Commercial Officer. “Not only isFortune recognized for its editorial excellence and popular listings such as the annualFortune 500, but our core demographics align very well. So we see a wonderful opportunity to collaborate on programs that are mutually beneficial.”
“At Fortune, we are thrilled to join forces with the PGA TOUR for this exciting, expansive new relationship over the next few years,” said Eric Danetz, Publisher of Fortune. “Along with the launch of the all-new Fortune.com earlier this month and the growing success of our experiential business, this new partnership with the PGA TOUR – its organization, audience and environment – represents another powerful manifestation of the kind of excellence and quality that lies at the heart of the Fortune brand.”
Source: PGA Tour