PONTE VEDRA BEACH, Fla. and LEXINGTON, Ky. (July 15, 2014) – The PGA TOUR and Tempur-Pedic today announced an agreement through 2016 that makes the leading bedding provider an official sponsor of the PGA TOUR.
Through the relationship, Tempur-Pedic will receive designations as the TOUR’s official mattress, bedding and pillow sponsor. This represents the first national sports sponsorship for the company, one that grew from an initial advertising relationship with PGATOUR.COM in 2013.
“Quality sleep is widely recognized as a vital component for an athlete and Tempur-Pedic is clearly a leader in the field, making this an ideal relationship for the PGA TOUR,” said Tom Wade, Chief Commercial Officer of the PGA TOUR. “It is exciting for us to establish a sponsor relationship with the leader in this category and we look forward to working with the Tempur-Pedic team to build a program that engages our fans in a unique way.”
Tempur-Pedic offers every sleeper personalized comfort thanks to industry-leading TEMPUR® material, which automatically adapts to support the body’s unique shape, weight and temperature.
“Golf is a game of precision played by discerning people who appreciate quality,” said Patrice Varni, senior vice president of brand marketing, Tempur Sealy. “The Tempur-Pedic customer shares these same qualities and this overlap really drove this partnership. We are excited to align with the prestigious PGA TOUR brand and look forward to mutual benefit for years to come.”
Source: PGA TOUR