CHICAGO, IL/NEW YORK, NY (June 25, 2014)– Today 120 Sports and the PGA TOUR announced a newly formed partnership as the PGA TOUR joins as an equity partner in the first league and media property owned multi-sport live streaming digital video network. 120 Sports is set to go live this evening at 6 p.m. ET. Additional 120 Sports equity partners, which were announced earlier this year, include Time Inc./Sports Illustrated, MLB.com, the NHL, Campus Insiders and Silver Chalice.
“We are excited to partner with the PGA TOUR with a shared vision for this new, first-of-its kind, digital network,” said 120 Sports President Jason Coyle. “We look forward to collaborating as partners as we work to deliver sports video programming through a platform fans haven’t experienced before.”
With contributions from content partners including Sports Illustrated, MLB.com, the NHL, NBA, NASCAR, the PGA TOUR and leading collegiate conferences via Campus Insiders, 120 Sports will feature sports news, highlights and live look-ins, all integrated with real-time social conversation and produced for the digital generation. Named 120 Sports for its concept of offering original sports programming in two-minute segments, today’s fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven’t experienced before.
“We are thrilled to join forces with 120 Sports and their full team of equity partners as we strive to provide our fans with the always-on, digital content they want and need,” said Rick Anderson, PGA TOUR Executive Vice President, Global Media.
About 120 Sports
120 Sports is a first-of-its-kind network partnership involving multiple leagues and media properties created for the digital generation and the devices it uses most. In 120 Sports,today’s fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven’t experienced before. The 120 Sports product will debut as free native applications for mobile and tablet devices as well as a web experience at 120Sports.com and other distribution outlets. Equity partners in 120 Sports include Time Inc. /Sports Illustrated, MLB.com the NHL, Campus Insiders, the PGA TOUR and Silver Chalice.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $134 million for local and national charitable organizations and in early 2014 the TOUR’s all-time charitable contributions surpassed $2 billion.