PONTE VEDRA BEACH, Fla. (October 1, 2014) – The PGA TOUR, in partnership with Coliseum Sports Media (CSM), announced today that a direct-to-customer service will be launching in New Zealand in 2015. Subscribers to the newly established service, which will be under the brand of PGA TOUR LIVE, will be able to watch more golf content than ever before and across multiple devices including Smart TVs, Apple TV, iOS and Android phones, tablets, game consoles, PCs and MACs (through PGATOURLIVE.COM).
Starting January 1, 2015, PGA TOUR LIVE will deliver to golf fans every minute of every round, live and on demand, for all PGA TOUR, Champions Tour and Web.com Tour events, as well as a significant amount of live digital content such as Featured Groups and Holes. This will be supported by archived and on-demand highlights packages to suit the desires of New Zealand golf fans.
PGA TOUR tournaments currently can be viewed by approximately 30 percent of television households on pay-television in New Zealand. With the launch of PGA TOUR LIVE, PGA TOUR events will now be able to be seen in 90 percent of the country; a percentage that will increase alongside the availability of fast broadband services in New Zealand. The PGA TOUR also is finalizing a deal that will see a return of a selection of live and highlights coverage of PGA TOUR on a major free-to-air network, allowing 100 percent of New Zealand sports fans the opportunity to see the best golfers in the world for the first time.
CSM, which gained exclusive rights to the English Premier League (EPL) in 2013, will be using enhanced and leading technology to deliver the highest quality high definition streaming ever produced in New Zealand. Its delivery partner is NeuLion, a worldwide leader in digital video broadcasting that handles CSM’s global streaming products for the EPL.
“The PGA TOUR continues to look at ways of using the latest technology to connect directly to our golf fans and this is an unprecedented step we are taking with Coliseum Sports Media in New Zealand,” said Rick Anderson, PGA TOUR Executive Vice President of Global Media. “In addition to gaining access to more PGA TOUR content than ever before, fans will be able to watch us wherever they are – at home or at the office – and at a time of their choosing. We are very excited about what we will be able to offer golf fans through our new partnership with CSM.”
“Since signing the English Premier League last summer, we’ve been looking to add the PGA TOUR to bring more golf to more people in more ways than ever before in New Zealand,” said Tim Martin, Chief Executive Officer of CSM. “We’re thrilled to partner with the PGA TOUR and look forward to providing golf fans with an unsurpassed level of engagement, event coverage, interactivity, convenience and value.”
CSM will also shortly be announcing other golf rights to sit alongside PGA TOUR LIVE. Pricing for PGA TOUR LIVE will be announced nearer to launch date. Just as the focus on the technology is to deliver increased accessibility for New Zealand golf fans, the pricing structure will also focus on this increased accessibility in order to drive even further interest and growth in the game of golf.
About Coliseum Sports Media
Coliseum Sports Media (CSM) was established in 2012. CSM’s goal is facilitate a closer connection between fan’s and the sports they love by making sport more accessible to more people at a lower price. Emerging technology plays a key role in this.
In addition to the PGA TOUR, CSM currently holds rights to the English Premier League in New Zealand and Taiwan.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organised as non-profit organisations in order to maximise charitable giving. In 2013, tournaments across all Tours generated more than $134 million for local and national charitable organizations and in early 2014 the TOUR’s all-time charitable contributions surpassed $2 billion.
The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organisation is headquartered in Ponte Vedra Beach, FL.