ORLANDO, Fla. — Hero MotoCorp, the world’s largest manufacturer of two-wheelers, will take over title sponsorship of the World Challenge beginning this year, it was announced on Monday.
The tournament, which benefits Tiger Woods’ foundation, will be played Dec. 3-7 at Isleworth Country Club after moving from its longstanding home at Sherwood Country Club in Southern California.
“This tournament has been an integral part of my foundation since 1999 and has raised $25 million for my foundation and local charities,” Woods said. “We are thrilled to partner with Tavistock Group to make the tournament an even stronger platform for the game of golf and I am very excited to welcome Hero MotoCorp as title sponsor. They are a global brand and a great fit for the Hero World Challenge.”
Woods, who hasn’t played since missing the cut at the PGA Championship and failing to qualify for the FedExCup Playoffs, is expected to be in the limited field for this year’s event. He is a five-time winner of the tournament.
India-based Hero MotoCorp has been one of the largest corporate promoters of sports in India, having long-term associations with golf, cricket and hockey.
“This title sponsorship of the Hero World Challenge is reflective of Brand Hero’s rapidly expanding global footprint,” Pawan Munjal, Vice Chairman & Chief Executive Officer of Hero MotoCorp said in a statement. “Having been associated with the game in India for over two decades, and being the title sponsor of the Hero Indian Open for both men and women for several years, it is only befitting that we should be stepping on to the global arena of golf with the Hero World Challenge. It is also our love for the game, and especially for Tiger Woods, that we have come on board for the Hero World Challenge This is just the beginning. Going forward, we will certainly look at further cementing this relationship.”
Source: PGA TOUR