PUMA® GOLF INTRODUCES NEW BIODRIVE FOOTWEAR
Three Performance Zones Deliver Unmatched Flexibility, Balance and Stability
CARLSBAD, Calif. (Nov. 20, 2014) – Today, PUMA Golf introduces BioDrive – the next generation of golf footwear designed for performance, training and versatility on and off the course, featuring three specialized zones specifically engineered to increase flexibility, balance and stability.
BioDrive’s three performance zones provide superior grip and control on course, utilizing multiple decoupled octagon shaped pods in the forefoot for flexibility and increased ground contact and traction. Additionally, the mid-foot axis point allows for supportive torsional movement for a balanced feel, and lastly, four connected pods in the heel provide a sturdy platform for unmatched stability.
“Training in the gym and on the course is important for golfers of all levels. And when you need to go from the weight room to the range it’s vital to have the right footwear. I love the versatility and performance of the BioDrive shoes,” said Joey D Diovisalvi, a golf fitness expert and COBRA PUMA GOLF ambassador. “It’s a great performer on the course that allows the golfer to grip the ground through their swing but can also be worn to the gym. From a biomechanics standpoint, it provides the flexibility, stability and balance necessary for optimal performance.”
Infused with PUMA Golf’s signature colors and progressive golf style, the BioDrive’s silhouette is designed to mimic a fast, athletic shoe while the outsole is inspired by features of a traditional golf shoe. The outsole contains 10 strategically positioned octagons providing 130 unique points of traction. The traction on the perimeter of each octagon is designed with a larger surface area to provide better traction on indoor, smoother surfaces, while traction on the center octagons provide stable performance on the golf course. A waterproof performance ripstop mesh upper that is lightweight and breathable and helps golfers stay cool and protected in any weather. The shoe comes with a 2-year waterproof warranty.
“The BioDrive was literally designed from the ground up. Starting with the outsole we focused on three zones – the heel, the midfoot and the forefoot – keeping in mind all the elements important to a golfer – comfort, fit, flexibility and balance,” said Grant Knudson, head of footwear, PUMA Golf. “This spikeless, versatile shoe allows golfers to go straight from work to the gym, to the range, or to play 18.”
Built on an all-new anatomical, roomy comfort last, the carbon rubber in the shoe’s outsole ensures an excellent grip and long-lasting durability, while a TPU perimeter wrap is bonded 360 degrees around the shoe for improved protection and durability.
The BioDrive ($140) is available in four color combinations—Strong Blue/Peacoat/Fluro Yellow, Black/Turbulence/Puma Red, Tradewinds/White/Vibrant Orange and Black/White/Turbulence —and hits golf retailers starting December 15. For more information on the shoe, along with PUMA Golf’s entire product line, please visit www.cobragolf.com/pumagolf. Follow us on Facebook at www.facebook.com/pumagolf and on Twitter at @pumagolf.