The Sanderson Farms Classic has expanded its commitment through a three-year renewal with the PGA Tour and the purse for the 2014 event is increasing by $1 million to $4 million golf prizemoney.
Joe Sanderson, Sanderson Farms’ Chief Executive Officer and Chairman of the Board, spoke of the importance of the tournament’s economic and charitable impact in Mississippi, and an increased focus on elevating that presence over the next three years.
The sponsorship extension will solidify and increase the Sanderson Farms Championship’s support of Friends of Children’s Hospital, which became its primary beneficiary in 2008. Friends is a nonprofit organization benefiting Blair E. Batson Hospital for Children at the University of Mississippi Medical Center.
Sanderson Farms, one of the nation’s leading food corporations, also plans to increase its activation around the tournament, building upon its activity this year that carried a distinct theme related to its business through hospitality, entertainment, signage, and even tee markers.
In regard to the Sanderson Farms Championship’s economic importance to the state, a study commissioned by the Mississippi Development Authority and conducted by Mississippi State University determined that in 2010 the tournament had a $22 million impact.
Golf Channel will continue to televise all four rounds of the tournament. PGA TOUR veteran Woody Austin is the defending champion.